Public Reviews to Get on Top of AI Search Rankings | with Max Lüders
Lüders co-founded MARA Solutions in April 2020 alongside Tobias Roelen-Blasberg and Ingo Lange, pivoting from a product review market research business into hospitality after discovering that replying to guest reviews was one of the most painful and under-solved problems in hotel operations. A graduate of industrial engineering and a serial entrepreneur, Lüders built MARA before ChatGPT existed, grounded in a PhD finding that guest reviews contain the same depth and quality of insight as traditional survey-based market research — and that hotels were almost entirely failing to act on them. MARA is now an AI-first reputation management and guest intelligence platform serving over 1,500 hotels, with new products in development including an AI search visibility tracker that monitors and improves how hotels appear in ChatGPT, Perplexity, and other generative AI search tools.
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The GAIN Momentum Podcast: focusing on timeless lessons to scale a business in hospitality, travel, and technology-centered around four key questions posed to all guests and hosted by Adam Mogelonsky.
For more information about GAIN, head to: https://gainadvisors.com/
Adam Mogelonsky is a GAIN Advisor and partner at Hotel Mogel Consulting Ltd., focusing on strategy advisory for hotel owners, hotel technology analysis, process innovation, marketing support and finding ways for hotels to profit from the wellness economy.
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